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What do you think of the European disposable e-cigarette market in 2024?
2024-04-10 14:27:31
Recent data shows that the half-year revenue of a leading Chinese e-atomization company in Europe and the United States is more than 2 billion yuan. It is obvious that the e-atomization market is still hot!
As the leading company in electronic atomization equipment in China, according to a research report released by China Merchants Securities, Smore International's overseas market revenue in the first half of 2023 was 5.06 billion yuan, a year-on-year increase of 28%. Among them, the US market achieved revenue of 2.22 billion yuan (YoY +27%), and the European and other markets achieved revenue of 2.85 billion yuan (YoY +29%).
So here comes the question. Both important European countries hate disposable e-cigarettes so much. Will disposable e-cigarettes really disappear in Europe in 2024?
First of all, according to a report by the European Electronic Cigarette Industry Association, the total sales of the disposable e-cigarette market in European countries will reach more than 5 billion euros in 2023, with a year-on-year growth rate of 45%. Among them, major markets such as the United Kingdom, France, Germany and Italy performed particularly well, with sales growth rates even exceeding 50%, showing consumers' continued pursuit of this product and the rapid expansion of market demand.
Further analysis of the data revealed that the growth of this disposable e-cigarette market is due to many factors. First, rising consumer health awareness and concerns about traditional tobacco products have driven a shift toward cleaner, more convenient ways to smoke. Secondly, the application of new technologies has made disposable e-cigarettes a qualitative leap in performance and taste, attracting more users. In addition, some national governments have strengthened the supervision of e-cigarette products, increasing consumer confidence in product quality and safety.
Taken together, the substantial growth trend of the European disposable e-cigarette market cannot be ignored. In the future, with the continuous advancement of technology and further improvement of supervision, this market is expected to continue to maintain strong growth and provide consumers with more healthy and convenient smoking options.
The direction was good at the beginning, but in the process of development, many consumers were led in the wrong direction. For example, product recycling issues, purchase control issues for minors, etc.
Any product requires time to develop and improve. Putting aside all factors, looking at the product itself, disposable e-cigarette products are relatively more expensive than traditional cigarettes and CBD. , drugs and other substances can still be of great help.
It is precisely because of the good products that disposable e-cigarettes can be sold all over the world in a short period of time.
It’s just that the world needs to adapt to this product, and it needs to constantly adjust and guide the standards to make this product achieve what we originally intended.
It's just like a weapon. You say it's good, but others are not good. You say it's too bad, but you still have to use it.
Everything or anything has two sides, it depends on how we guide and control it.
Therefore, I think the answer is that both France and the UK are more likely to implement bans, but other countries are still far away from legislation. However, due to the various tug-of-wars and games between the political forces of all parties, even if the ban is implemented, there is a high probability that there will be a transition period. Previously, major tobacco companies, including British American Tobacco, have occupied a high market share in the European disposable market and will certainly lobby the government to strengthen regulatory enforcement rather than issue a blanket ban. Even if the ban is implemented, whether the government will be able to strictly enforce the law in the future is also a question. Once a ban is issued and cannot be effectively enforced, leading to the prosperity of the black market, it will be counterproductive and run counter to the responsible image the government hopes to show to the public. It may end up being a process of continuous improvement.
Will it disappear? Let us wait and see.